Design Now Poster

The objective of this class project was to create a poster for a design conference. We were provided with the conference's information and were expected to focus on principles of visual hierarchy and emphasis to create a dynamic and interesting composition.

Date
5.8.19
Project Type
Poster
Tools
InDesign
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The Challenge

The goal of this project was to utilize concepts of emphasis and visual hierarchy while making sure to display all of the required information. Since there was a lot of text to be placed, it was challenging to find ways to emphasize the most important text and still maintain a dynamic and interesting layout. To accomplish the goal, I focused on first determining which pieces of text I would want the viewer to look at first and then used visual elements to guide the viewer's eye throughout the composition. I enjoyed working with the “sliced” text technique and the lines, shapes and color to create emphasis and visual interest.