The main challenge of this project was to create an elegant and modern logo from a longer brand name, We Love California Homes. The client and I discussed a variety of rough drafts and went through different variations between stacked, horizontal, and secondary logos. The golden tone and the subtle radial gradient were also adjusted throughout the many versions, and the client was happy to arrive at the current color palette. The rich navy blue and golden yellow are both contemporary and traditional, two of the qualities the client wanted to incorporate.