The main challenge of this project was to organize the extensive amount of product inventory and gemstone information the client wanted to showcase. Luckily, the client was very clear on the brand message and overall approach to selling the product, and Shopify is a robust eCommerce platform offering effective inventory organization tools. Since we had the right tool for the job, we knew it was all a matter of strategizing while focusing on the end-user experience. We approached the brainstorm session by asking questions about how the target audience would engage with the site. How would they experience the product search? Are the products organized in clear categories? Which pages are they going to visit first? Does it make sense to showcase the product before we showcasing the brand mission and credentials? Image editing was also highly necessary since the quality of the product photos was one of the main concerns of the client and very likely crucial to product sales. I edited virtually every single image on the website and guaranteed that the product photos had a clear white background. I appreciated having the opportunity to work on a project with such an extensive amount of information and inventory because it was an excellent way to develop more hands-on practice with information and site architecture.