Searching Placer

Searching Placer was a website created back in 2013, so between phased-out plugins and information that hadn't been updated in years, the client was looking for a fresh look and updated content.

Date
7.1.20
Project Type
Website
Tools
WordPress, Elementor
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The Challenge

The client wanted to create a website that would serve as a resource for anyone living or looking to move to the counties she serves as a real estate agent. Naturally, there was a good amount of information she wanted to include, so it was challenging to decide the best way to organize that information taking into consideration the site architecture and the final user experience. While I am well-versed in website information architecture and sitemap development, as a real estate professional with 20+ years of experience, the client knew what her clientele would be looking for in terms of content. By combining both our experiences, we worked together to create a seamless experience that provides value to the final user and is more likely to increase my client's business.